What you are trying to achieve
- Look credible
- Explain the service clearly
- Give customers somewhere professional to visit
- Generate enquiries
- Launch without overcomplicating the first version
Services
How do I get a website for my new business?
A new business owner who has no website or relies only on social media, directories or word of mouth.
This may sound familiar
Where you are now.
- They have recently started trading.
- They may only have Facebook, Instagram or a Google Business Profile.
- They have no professional page to send customers to.
- They are unsure what content or pages they need.
- They want to start simply.
What may be getting in the way
- They do not know what a website should include.
- They are worried about the cost.
- They assume they need a large multi-page site.
- They may not have final branding or photographs.
- They do not know what is technically required.
Why this matters
- Customers may question whether the business is established.
- Referrals have nowhere professional to validate the business.
- The offer may be difficult to explain consistently.
- Enquiries may be lost across social media or messaging apps.
What you actually need
A smaller, clearer first release.
A focused landing page or small website that explains:
- What the business does
- Who it helps
- Why customers should trust it
- What action to take next
Land&Expand turns the business into a clear, professional online presence without forcing the customer to buy advanced functionality before it is needed.
Start here
Include now. Leave the rest until later.
Include now
- Clear proposition
- Service summary
- Trust content
- Contact or enquiry route
- Mobile-friendly design
- Domain and hosting
- Basic technical SEO
- Privacy and cookie essentials
- Reviews or testimonials where available
Leave until later
- Customer accounts
- Booking systems
- Member areas
- Bespoke applications
- Advanced reporting
- Machine learning
- Large content libraries
Maturity route
Where this can grow next.
You do not need to build the final version on day one.
Landing page → Full business website → Booking or enquiry flow → Customer portal
Relevant proof
Centrally Heated
Centrally Heated had the experience and reputation customers needed. The work translated that credibility into a professional online presence with clear services, trust and next steps.
View case studyQuestions
Common questions for this route.
Do I need a website for my new business?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Is one landing page enough?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
How much does a small-business website cost?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
What should a new business website include?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Should I use a website builder or hire someone?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Can I launch before my branding is complete?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
How long does a simple website take?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Can the website grow later?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Do I need professional photographs?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.
Will I be able to update it?
The sensible answer depends on the customer journey, but for this route Land&Expand would usually start by clarifying the first useful release. For get my business online, that normally means focusing on clear proposition, service summary, trust content before adding larger product features.