Expand
Improve what is live without losing the shape of the product.
Expand keeps momentum after launch. It improves the product around real customer behavior, operational pressure and the next commercial opportunity.
Product growth
What this stage usually includes.
- Feature development
- Automation
- Integrations
- Product analytics
- AI-supported workflows
Best fit
When a live product needs to work harder.
Expand is right when the product is live, the business has learning, and the next release needs sharper features or automation.
Typical proof route
Good Scran