Build
Build the journeys customers use and the system behind them.
Build is the core offer. It joins the customer experience to the operational system behind it, so the business can deliver consistently instead of juggling forms, spreadsheets and disconnected tools.
Core product build
What this stage usually includes.
- Customer accounts
- Booking or payment journeys
- Portals
- Admin dashboards
- Databases and workflows
Best fit
When customers need to do more than enquire.
Build is right when the service needs accounts, forms, bookings, dashboards, data or repeat customer journeys.
Typical proof route
Good Scran